Amy Urban



Potomac, Md. February 16, 2004 -- Readers not only subscribe to their free eletters, but actually open them up. Readers not only visit their sites, but spend quality time there. And visitors not only spend time on their sites; they end up buying print subscriptions. The winners of the second annual min's Best of the Web awards, announced this week, serve as benchmarks of online publishing excellence and effective brand extension.
The Best of the Web Awards, presented by Media Industry Newsletter, min's b2b and min magazine, salute the magazine Web sites that have proven their worth in various categories - from editorial excellence to best integration with print to best design. The winners of the awards program, the only industry honor solely recognizing online publishing excellence, run the gamut from Conde Nast's Bridal Group to Hanley-Wood's e-builder. Bagging the most awards this year are and scored the highest points with the judges in the Editorial Excellence category. The site has found a successful model as both an online publication in its own right and an extension of the print brand online. Creative editorial includes the CEO Network, an invitation-only club for business leaders that brings together roughly 4000 people who run companies with chats, discussion groups, tailored text and video and seminars led by Forbes publisher Richard Karlgaard.
In the email category, took first place with its creative and tailored email newsletters that grows through a mom's pregnancy, offering time-specific information for the maternal subscribers. launched in 2001 with 35,000 email subscribers and by Sept 2003, it grew to 448,000 subscribers of its various newsletters -- with two of its newsletters boasting an industry- impressive 52% open rate.
Magazine Web sites undergo makeovers from time to time and the judges found YM's redesign in 2003 the most impressive. The results speak volumes: six months post-launch, unique visitors shot up from 600,000 uniques to one million and revenue increased 272% and magazine subscriptions increased 60% (compared to a 35% increase in 2002)

The winners of the 2004 min's Best of the Web Awards are:

Best Ad Presentation
Winner/consumer - for Manolo Blahnik (web site of Vogue and W magazines)
· Honorable Mention - for Schick Quattro
· Honorable Mention: Conde Nast Bridal Group

Winner/b2b - Hanley Wood for ebuild
Honorable Mention - Network World for Resource Centers

Companion Site
Winner -
· Honorable Mention - New Yorker

Winner/consumer -
· Honorable Mention -

Winner/b2b: Hanley Wood -Builder Online

Editorial Excellence
Winner/consumer -
· Honorable Mention -- Newsweek
· Honorable Mention -

Winner/b2b - PC World

Email Newsletter
Winner/consumer - American Baby
· Honorable Mention - Variety
· Honorable Mention - Relix
· Honorable Mention -

Winner/b2b -

Integration with Print
Winner/consumer -

Winner/b2b -- Work Force Management
· Honorable Mention -- Computer World

Most Effective Newsstand
Winner -

Online Community
Winner/consumer - Travel &

Winner/b2b -- CXO Media

Photo Galleries
Winner - Conde Nast Bridal Group
· Honorable Mention -

Premium Site
Winner -
· Honorable Mention -'s Street Insight

Winner -

Uses of Interactivity
Winner- Variety
· Honorable Mention -
· Honorable Mention -
· Honorable Mention - Newsweek

min's Best of the Web Awards are presented by Potomac, Md-based PBI Media LLC, also publisher of newsletters and magazines including PR NEWS, Satellite News, CableFax Daily, Air Safety Week, Via Satellite magazine, Communications Technology and Film & Video. The min family of products includes min, min's b2b,, min magazine, min's Best of the Web Awards and min's just-launched Integrated Marketing Awards program and the monthly min's Advertising Report.

Profiles of the winners will appear in min, min's b2b or minonline. Winners will be honored this Spring. For more information on the awards program, go to or contact Amy Urban at To sponsor the 2004 Best of Web Awards, contact Debbie Vodenos at or 301-602-5729.