CONTACT:
Amy Urban
301-354-1699
aurban@pbimedia.com
www.minonline.com
FOR IMMEDIATE RELEASE
MIN ANNOUNCES BEST
OF THE WEB AWARD WINNERS
Potomac, Md. February
16, 2004 -- Readers not only subscribe to their free eletters, but actually
open them up. Readers not only visit their sites, but spend quality time
there. And visitors not only spend time on their sites; they end up buying
print subscriptions. The winners of the second annual min's Best of the
Web awards, announced this week, serve as benchmarks of online publishing
excellence and effective brand extension.
The Best of the Web Awards, presented by Media Industry Newsletter, min's
b2b and min magazine, salute the magazine Web sites that have proven their
worth in various categories - from editorial excellence to best integration
with print to best design. The winners of the awards program, the only
industry honor solely recognizing online publishing excellence, run the
gamut from Conde Nast's Bridal Group to Hanley-Wood's e-builder. Bagging
the most awards this year are Variety.com and Style.com.
Forbes.com scored the highest points with the judges in the Editorial
Excellence category. The site has found a successful model as both an
online publication in its own right and an extension of the print brand
online. Creative editorial includes the CEO Network, an invitation-only
club for business leaders that brings together roughly 4000 people who
run companies with chats, discussion groups, tailored text and video and
seminars led by Forbes publisher Richard Karlgaard.
In the email category, AmerianBaby.com took first place with its creative
and tailored email newsletters that grows through a mom's pregnancy, offering
time-specific information for the maternal subscribers. AmericanBaby.com
launched in 2001 with 35,000 email subscribers and by Sept 2003, it grew
to 448,000 subscribers of its various newsletters -- with two of its newsletters
boasting an industry- impressive 52% open rate.
Magazine Web sites undergo makeovers from time to time and the judges
found YM's redesign in 2003 the most impressive. The results speak volumes:
six months post-launch, unique visitors shot up from 600,000 uniques to
one million and revenue increased 272% and magazine subscriptions increased
60% (compared to a 35% increase in 2002)
The winners of
the 2004 min's Best of the Web Awards are:
Best Ad Presentation
Winner/consumer - Style.com for Manolo Blahnik (web site of Vogue and
W magazines)
· Honorable Mention - FHMUS.com for Schick Quattro
· Honorable Mention: Conde Nast Bridal Group
Winner/b2b - Hanley
Wood for ebuild
Honorable Mention - Network World for Resource Centers
Companion Site
Winner - Prevention.com
· Honorable Mention - New Yorker
Design
Winner/consumer - Style.com
· Honorable Mention - Variety.com
Winner/b2b: Hanley
Wood -Builder Online
Editorial Excellence
Winner/consumer - Forbes.com
· Honorable Mention -- Newsweek
· Honorable Mention - Style.com
Winner/b2b - PC World
Email Newsletter
Winner/consumer - American Baby
· Honorable Mention - Variety
· Honorable Mention - Relix
· Honorable Mention - Prevention.com
Winner/b2b - Workforce.com
Integration with
Print
Winner/consumer - Departures.com
Winner/b2b -- Work
Force Management
· Honorable Mention -- Computer World
Most Effective Newsstand
Winner - Style.com
Online Community
Winner/consumer - Travel & Leisure.com
Winner/b2b -- CXO
Media
Photo Galleries
Winner - Conde Nast Bridal Group
· Honorable Mention - Concierge.com
Premium Site
Winner - Variety.com
· Honorable Mention - Thestreet.com's Street Insight
Redesign
Winner - YM.com
Uses of Interactivity
Winner- Variety
· Honorable Mention - BHG.com
· Honorable Mention - LHJ.com
· Honorable Mention - Newsweek
min's Best of the Web Awards are presented by Potomac, Md-based PBI Media
LLC, also publisher of newsletters and magazines including PR NEWS, Satellite
News, CableFax Daily, Air Safety Week, Via Satellite magazine, Communications
Technology and Film & Video. The min family of products includes min,
min's b2b, minonline.com, min magazine, min's Best of the Web Awards and
min's just-launched Integrated Marketing Awards program and the monthly
min's Advertising Report.
Profiles of the winners
will appear in min, min's b2b or minonline. Winners will be honored this
Spring. For more information on the awards program, go to www.minonline.com
or contact Amy Urban at aurban@pbimedia.com. To sponsor the 2004 Best
of Web Awards, contact Debbie Vodenos at dvodenos@pbimedia.com or 301-602-5729.
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